John Meyer brings over 22 years of hands-on experience across the mining, engineering, and petrochemical industries — with deep specialisation in the chrome processing sector. As Chief Operations Officer, he leads Vel Mining’s plant operations, process optimisation, and production performance from the ground up.
John has personally owned and operated three chrome wash plants, and over the last two decades has designed, built, commissioned, and optimised more than eight chrome wash plants across South Africa. That practical track record gives him a rare, end-to-end command of plant construction, throughput efficiency, yield recovery, and commercial performance — the exact disciplines that define Vel’s Mooinooi operation.
His career spans underground mining contract management, asset recovery projects, and operational leadership across the platinum, gold, and chrome sectors — including long-standing relationships with major mining houses such as Anglo Platinum. He is equally comfortable negotiating at executive level and standing on a plant floor solving a process bottleneck.
A natural leader, John is service-oriented, decisive, and thrives in demanding remote environments. He views every challenge as an opportunity — a mindset shaped by personal resilience and a relentless focus on delivering measurable results for Vel Mining’s customers, partners, and team.